Training courses for
individuals and teams
Working with Teams Across the Globe
Cross-Cultural Marketing Half-Day (4 hour) Course
Understanding how cultural differences and similarities impact consumer behavior is crucial for businesses looking to expand into new markets and for marketers seeking to reach diverse, global audiences.
Whether you are a seasoned marketing professional or just starting out, this course will provide you with the knowledge, skills, and tools you need to succeed in the rapidly-evolving world of cross-cultural marketing.
By the end of this half-day course, you will have a better understanding of culture in general and you’ll have a set of strategies to grow your global customer base. Don’t miss out on this opportunity to enhance your cross-cultural marketing expertise – enroll in our Cross-Cultural Marketing Half-Day Course today!
Marketing Messaging Platform Half-Day (4 Hour) Workshop
A marketing messaging platform is a comprehensive document that outlines the key messaging elements and communication strategies that a brand should use to engage with its target audience. It serves as a guide for all marketing communication efforts and ensures that everyone in the organization is aligned in their messaging and tone.
By the end of this course, you will have the skills and knowledge you need to create marketing messages that truly stand out and drive results. Whether you are a marketing professional looking to enhance your skills or an entrepreneur looking to take your business to the next level, this workshop is the perfect choice for you.
AIPMM Certified Courses
AIPMM Certified Product Manager Course
Amid the clutter of credentials and certificates that abound in the field, the rigorous competency and practice standards met by those certified by the AIPMM Certifying Board have allowed the Certified Product Manager® credentials to stand out from the crowd as the highest certification standard.
The Certified Product Manager® certification differs from an educational or methodology designation in that it is based upon global best practices that have been determined by analysis of actual practitioners in the field, and, therefore, continue to evolve with the profession.
The Certified Product Manager® credentials indicate a thorough understanding of the functions responsible for championing new products throughout the front end of the product life cycle, from inception through to launch.
The Certified Product Manager® focuses on “go-to” functions that orchestrate internal activities and ensure the best possible outcome for the product.
Individuals holding the Certified Product Manager® certification validate their product management skills in the areas of:
- Building case studies
- Writing business plans segmented for each major function
- Market planning
- Competitive analysis
- Project plans for each major activity
- Product specifications
- Developing product launch plans
- Product Life Cycle Project modeling
- Phase-Gate Process modeling
- Product/Market Data modeling
Certified Brand Manager Course
Globally recognized certification training in branding best practices
Certified Brand Manager™ (CBM) covers the roles and responsibilities of brand management, the key organizational interfaces, and the use of the classical marketing “Ps” to strengthen your brand.
You will explore the different levels of your brand (e.g., elements, attributes, personality and core values), and how each plays an important role in developing and maintaining strong relationships with your customers.
The course will provide insights into achieving the ultimate payoff by maximizing brand equity and brand value.
The course will cover areas that include:
- Benefits of the brand to the brand-holder and the customer
- Trends in the relationship between customers and brands
- How brand management fits into the company
- The key organisational interfaces
- The components of the brand identity
- Core values
- Brand personality, attributes and elements
- Positioning your brand
- The marketing P’s and how each influences the brand/customer relationship
- Customer touch points and the customer journey
- Integrated marketing communications
- Measuring and optimizing brand equity
- Brand architecture and the brand portfolio
- Developing and maintaining the bra
AIPMM Certified INNOVATION LEADER Course
Globally recognized innovation training to drive business growth
This AIPMM Product Management Product Marketing and Management Body of Knowledge (ProdBOK®) Seven Phase Life Cycle approved curriculum features the complete product life cycle, from goods and service ideation to retirement, and demonstrates unlimited opportunities for innovation.
Certified Innovation Leaders™ understand and utilize every phase of the innovation process to produce goods and services that are successful in the global market place and provide maximum return on investment to the organization.
The innovation body of knowledge explored in the workshop includes:
- Innovation Strategic Alignment
- Ideation Management
- Business Case Development
- Knowledge Creation
- Project Planning
- Innovation Development
- Innovation Qualification
- Product Launch
AIPMM Certified Product Marketing Manager Course
Globally recognized product marketing management certification training
The Certified Product Marketing Manager (CPMM™) credentials indicate a thorough understanding of the product marketing functions which are responsible for ensuring the success of the product in the marketplace.
The CPMM™ focus begins with a successful launch and continues as the product moves through growth, maturity and eventual decline. The exam covers pricing actions, product focused marketing communications activities and how the CPMM™ represents the product to sales people, the channel and customers.
The CPMM™ credentials demonstrate skills in the areas of:
- Both strategic and tactical marketing functions throughout the product life-cycle
- Creating and executing the marketing plan and budget
- Managing the creation of marketing deliverables
- Creating marketing campaigns to drive customer acquisition and revenue
- Assessing the marketplace, customers, competition, and trends through Research Analysis and Evaluation of relevant data
- Translating insights into compelling business, product or service opportunities
- Measuring and analyzing product and business performance
- Recognizing and recommending opportunities for improvement
AIPMM Certified Product Manager Course
Since their creation, the Certified Product Manager® credentials have come to represent an individual’s agreement to adhere to standards of excellence and a way to demonstrate a commitment to the career.
AIPMM Certified Brand Manager Course
Certified Brand Manager™ (CBM) covers the roles and responsibilities of brand management, the key organizational interfaces, and the use of the classical marketing "Ps" to strengthen your brand.
AIPMM Certified INNOVATION LEADER Course
Certified Innovation Leaders™ understand and utilize every phase of the innovation process to produce goods and services that are successful in the global market place and provide maximum return on investment to the organization.
AIPMM Certified Product Marketing Manager Course
The Certified Product Marketing Manager (CPMM™) credentials indicate a thorough understanding of the product marketing functions which are responsible for ensuring the success of the product in the marketplace.
Outcomes achieved after our training services
- Improved product performance:
Employees who now have a deep understanding of product management and marketing then create more successful products that meet customer needs and drive revenue for the company. - Increased efficiency:
By teaching employees best practices and efficient processes for product development, launch, and marketing, Gray Global Consulting’s training courses have helped companies save time and resources. - Better decision-making:
With the right skills and knowledge, employees have made more informed decisions about product strategy, marketing campaigns, and other key areas. - Improved customer satisfaction:
Companies have improved customer satisfaction and loyalty by creating products that meet customer needs and expectations. - Increased revenue:
Successful products and marketing campaigns can drive increased revenue for the company. - Increased innovation:
By teaching best practices for product innovation, Gray Global Consulting’s training courses have helped companies develop new products and stay competitive in a rapidly changing market.
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