Product Anthropologist Blog
As a professional with degrees in anthropology and psychology, I dedicated over 20 years of my career as co-founder of the Association of International Product Marketing and Management (AIPMM), primarily working as Master Instructor of product management and marketing courses.
My passion for these two seemingly disparate disciplines has led me to an exciting crossroad in a role titled “Product Anthropologist.”
The Conventional Realm: The traditional financial realm has long been the bedrock of global...
Customer Acquisition Myths: What Startups Get Wrong and How to Fix It Beginning a startup journey...
A New Dawn for Entrepreneurial Ventures: A Global Lens Silicon Valley has long been the poster...
Why Networking Matters for Startups If you're in the startup world, you've probably heard the...
A whitepaper I originally published for AIPMM August 8, 2010 The first section of this paper...
Part 4 of 4: The Art of Graceful Exit: An Anthropological Perspective on Product Decline and...
In the fast-paced and competitive world of startups, strong leadership isn't just valuable; it's...
Part 3 Product Maturity: An Anthropologist’s Guide Of 4 Part Series: Product Life Cycle Mastery:...
Part 2 of 4 Beyond Introduction: Guiding Product Growth through Anthropological Insights Of 4 Part...
4 Part Series: Product Life Cycle Mastery: Through An Anthropological Lens Part 1 of 4: Leveraging...
4 Part Series Summary Often when I meet new people, they are unaware of the concept and ways in...
Part 2: Cultural Influences on Dairy Packaging, Advertising, Product Management, and Innovation ...
Part 1- Dairy products' role within cultures and how culture affects dairy consumption patterns As...
The Synergy of Anthropology and Products: A Journey with a Product Anthropologist As a...
In the workplace, employees are expected to give their best effort and perform to the best of...
With over 20 years of working with companies across industries around the world, I have seen...
As a product manager, you are responsible for driving the success of your products, but what...
First Some Definitions... Culture Culture in marketing refers to the set of values, beliefs,...
Harnessing Innovation: How AIPMM Certified Brand Managers Can Take Their Strategies to the Next...
(Original publish date March 14, 2018) It’s Not a Chasm; It’s a Continuum A Deeper Look at Everett...
Artificial intelligence (AI) has the potential to revolutionize the field of marketing by allowing...
Product marketing is a critical component of any company's success. Product marketing managers are...
Unlocking the Potential of Diffusion of Innovations Theory for Product Management Success Product...
Why Attend the AIPMM Certified Brand Manager CBM Course offered by Paula Gray, AIPMM Master...
As the Co-Founder of the Association of International Product Marketing & Management (AIPMM)...
There is little chance to avoid competition in the marketplace. Companies confident in their...
As an entrepreneur, you’re likely to reach a turning point in your career. You start out relying...
Interviews are stressful experiences. Even if you’re excited at the possibility of a new career...