4 Part Series Summary Often when I meet new people, they are unaware of the concept and ways in which a product anthropologist works with organizations and products. This article series will delve into the invaluable contributions of a consulting product...
Part 2: Cultural Influences on Dairy Packaging, Advertising, Product Management, and Innovation In the second part of our exploration, we shift our lens to understand how culture impacts various facets of dairy consumption – packaging, advertising, product...
The Synergy of Anthropology and Products: A Journey with a Product Anthropologist As a professional with degrees in anthropology and psychology, I dedicated over 20 years of my career as co-founder of the Association of International Product Marketing and Management...
With over 20 years of working with companies across industries around the world, I have seen firsthand the importance of innovation in driving business growth and success. However, during economic downturns, many companies tend to pull back on innovation initiatives...
Harnessing Innovation: How AIPMM Certified Brand Managers Can Take Their Strategies to the Next Level In the ever-changing business landscape, brand managers must stay ahead of the game and leverage innovation to remain competitive. The AIPMM Certified Brand Manager...
(Original publish date March 14, 2018) It’s Not a Chasm; It’s a Continuum A Deeper Look at Everett M. Rogers’ Diffusion of Innovation Theory Sociologist Everett M. Rogers developed a theory on the diffusion of innovation that has long been a part of general business...
