Part 2: Cultural Influences on Dairy Packaging, Advertising…

Part 2: Cultural Influences on Dairy Packaging, Advertising…

Part 2: Cultural Influences on Dairy Packaging, Advertising, Product Management, and Innovation  In the second part of our exploration, we shift our lens to understand how culture impacts various facets of dairy consumption – packaging, advertising, product...
Packaging: The Last 10 Seconds of Marketing

Packaging: The Last 10 Seconds of Marketing

Packaging is often considered the “last 10 seconds of marketing” and is a critical decision for product managers and marketers, as it can significantly impact a product’s success. Far more than just a wrapper or box, the packaging is the first tangible point of...