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Startup Missteps in Customer Acquisition

Startup Missteps in Customer Acquisition

Customer Acquisition Myths: What Startups Get Wrong and How to Fix It Beginning a startup journey often stems from a groundbreaking idea or an innovative product that promises to fill a gaping market void.  Armed with passion and expertise for their innovative idea,...

Business is about people.
Who better to help unpack the complexities of humans than a social scientist?