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Read the Latest on Product Anthropology
Startup Missteps in Customer Acquisition
Customer Acquisition Myths: What Startups Get Wrong and How to Fix It Beginning a startup journey often stems from a groundbreaking idea or an innovative product that promises to fill a gaping market void. Armed with passion and expertise for their innovative idea,...
A Guide to Effective Networking for Startup Founders
Why Networking Matters for Startups If you're in the startup world, you've probably heard the saying, "It's not what you know, but who you know." Well, there's a lot of truth to that. Networking can...
Business Anthropology and the Culture of Product Managers (2010)
A whitepaper I originally published for AIPMM August 8, 2010 The first section of this paper explores the history and evolution of the three domains in the field of business anthropology. The second...
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Who better to help unpack the complexities of humans than a social scientist?
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