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Read the Latest Product Anthropology Insights
Startup Missteps in Customer Acquisition
Customer Acquisition Myths: What Startups Get Wrong and How to Fix It Beginning a startup journey often stems from a groundbreaking idea or an innovative product that promises to fill a gaping market void. Armed with passion and expertise for their innovative idea,...
Business Anthropology and the Culture of Product Managers (2010)
A whitepaper I originally published for AIPMM August 8, 2010 The first section of this paper explores the history and evolution of the three domains in the field of business anthropology. The second...
Part 4: The Art of Graceful Exit: An Anthropological Perspective
Part 4 of 4: The Art of Graceful Exit: An Anthropological Perspective on Product Decline and Retirement Of 4 Part Series: Product LifeCycle Mastery: Through An Anthropological Lens In the previous 3...
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