A whitepaper I originally published for AIPMM August 8, 2010 The first section of this paper explores the history and evolution of the three domains in the field of business anthropology. The second part utilizes a business anthropology lens to examine the field of...
Part 4 of 4: The Art of Graceful Exit: An Anthropological Perspective on Product Decline and Retirement Of 4 Part Series: Product LifeCycle Mastery: Through An Anthropological Lens In the previous 3 articles of this series, we’ve comprehensively explored the...
Part 3 Product Maturity: An Anthropologist’s Guide Of 4 Part Series: Product Life Cycle Mastery: Through An Anthropological Lens In the dynamic world of product development, understanding the life cycle of a product is vital. This journey from introduction to...
The Synergy of Anthropology and Products: A Journey with a Product Anthropologist As a professional with degrees in anthropology and psychology, I dedicated over 20 years of my career as co-founder of the Association of International Product Marketing and Management...
As a product manager, you are responsible for driving the success of your products, but what happens when your company experiences downsizing? Downsizing can be challenging for any organization, and product management is no exception. However, with the right...
(Original publish date March 14, 2018) It’s Not a Chasm; It’s a Continuum A Deeper Look at Everett M. Rogers’ Diffusion of Innovation Theory Sociologist Everett M. Rogers developed a theory on the diffusion of innovation that has long been a part of general business...
