Part 4 of 4: The Art of Graceful Exit: An Anthropological Perspective on Product Decline and Retirement Of 4 Part Series: Product LifeCycle Mastery: Through An Anthropological Lens In the previous 3 articles of this series, we’ve comprehensively explored the...
4 Part Series Summary Often when I meet new people, they are unaware of the concept and ways in which a product anthropologist works with organizations and products. This article series will delve into the invaluable contributions of a consulting product...
Harnessing Innovation: How AIPMM Certified Brand Managers Can Take Their Strategies to the Next Level In the ever-changing business landscape, brand managers must stay ahead of the game and leverage innovation to remain competitive. The AIPMM Certified Brand Manager...
Why Attend the AIPMM Certified Brand Manager CBM Course offered by Paula Gray, AIPMM Master Instructor and CEO Gray Global Consulting? First, What Will You Do as an AIPMM Certified Brand Manager? A brand manager oversees the development and execution of a brand’s...
