Part 4 of 4: The Art of Graceful Exit: An Anthropological Perspective on Product Decline and Retirement Of 4 Part Series: Product LifeCycle Mastery: Through An Anthropological Lens In the previous 3 articles of this series, we’ve comprehensively explored the...
Part 3 Product Maturity: An Anthropologist’s Guide Of 4 Part Series: Product Life Cycle Mastery: Through An Anthropological Lens In the dynamic world of product development, understanding the life cycle of a product is vital. This journey from introduction to...
Part 2 of 4 Beyond Introduction: Guiding Product Growth through Anthropological Insights Of 4 Part Series: Product Life Cycle Mastery: Through An Anthropological Lens I. Introduction As a product anthropologist at Gray Global Consulting LLC, I’ve seen firsthand how...
The Synergy of Anthropology and Products: A Journey with a Product Anthropologist As a professional with degrees in anthropology and psychology, I dedicated over 20 years of my career as co-founder of the Association of International Product Marketing and Management...
Packaging is often considered the “last 10 seconds of marketing” and is a critical decision for product managers and marketers, as it can significantly impact a product’s success. Far more than just a wrapper or box, the packaging is the first tangible point of...
First Some Definitions… Culture Culture in marketing refers to the set of values, beliefs, norms, and behaviors that shape consumer attitudes and behaviors. It influences the way people perceive and respond to products, brands, advertising, and other marketing...
