The Original Product Management Certification: Why AIPMM’s 25 Years of Expertise Matter More Than Ever By: Paula Gray, Co-Founder AIPMM and CEO Gray Global Consulting Date: November 15, 2024 In a rapidly evolving field, the choice of certification is more...
As the Co-Founder of AIPMM The Association of International Product Marketing and Management, I have worked with teams of product managers worldwide for over 20 years, particularly in non-tech industries. A recurring theme keeps coming up: the tech industry’s grip on...
(Download Here) Leveraging Cultural Anthropology and Strategic Product Management for Growth 1 file(s) 254 KB Download Leveraging Cultural Anthropology and Strategic Product Management for Growth...
A whitepaper I originally published for AIPMM August 8, 2010 The first section of this paper explores the history and evolution of the three domains in the field of business anthropology. The second part utilizes a business anthropology lens to examine the field of...
Part 4 of 4: The Art of Graceful Exit: An Anthropological Perspective on Product Decline and Retirement Of 4 Part Series: Product LifeCycle Mastery: Through An Anthropological Lens In the previous 3 articles of this series, we’ve comprehensively explored the...
Part 3 Product Maturity: An Anthropologist’s Guide Of 4 Part Series: Product Life Cycle Mastery: Through An Anthropological Lens In the dynamic world of product development, understanding the life cycle of a product is vital. This journey from introduction to...
