It’s Not a Chasm; It’s a Continuum

It’s Not a Chasm; It’s a Continuum

(Original publish date March 14, 2018) It’s Not a Chasm; It’s a Continuum A Deeper Look at Everett M. Rogers’ Diffusion of Innovation Theory Sociologist Everett M. Rogers developed a theory on the diffusion of innovation that has long been a part of general business...
The Diffusion of Innovations Theory for Product Managers

The Diffusion of Innovations Theory for Product Managers

Unlocking the Potential of Diffusion of Innovations Theory for Product Management Success  Product managers can apply the Diffusion of Innovations Theory as a framework to understand and predict how an innovative new product or technology is likely to be adopted by...
Beginner’s Overview of Product Managers and Product Management

Beginner’s Overview of Product Managers and Product Management

As the Co-Founder of the Association of International Product Marketing & Management (AIPMM) and a Master Instructor of product management coursework, I often work with experienced product managers looking to acquire certification.  However, I am increasingly...
(Re)-Introducing Porter’s 5 Forces

(Re)-Introducing Porter’s 5 Forces

There is little chance to avoid competition in the marketplace.  Companies confident in their abilities and willing to take risks can come out ahead.  To have the edge over competitors and increase your company’s chances of success, it’s essential to...