Beginner’s Overview of Product Managers and Product Management

Beginner’s Overview of Product Managers and Product Management

As the Co-Founder of the Association of International Product Marketing & Management (AIPMM) and a Master Instructor of product management coursework, I often work with experienced product managers looking to acquire certification.  However, I am increasingly...
(Re)-Introducing Porter’s 5 Forces

(Re)-Introducing Porter’s 5 Forces

There is little chance to avoid competition in the marketplace.  Companies confident in their abilities and willing to take risks can come out ahead.  To have the edge over competitors and increase your company’s chances of success, it’s essential to...