Product Anthropologist Blog
As a professional with degrees in anthropology and psychology, I dedicated over 20 years of my career as co-founder of the Association of International Product Marketing and Management (AIPMM), primarily working as Master Instructor of product management and marketing courses.
My passion for these two seemingly disparate disciplines has led me to an exciting crossroad in a role titled “Product Anthropologist.”
Innovative Product Management Strategies for Food and Beverage Manufacturing
Innovative Product Management Strategies for Food and Beverage Manufacturing By: Paula Gray,...
The Original Product Management Certification: Why AIPMM’s 25 Years of Expertise Matter More Than Ever
The Original Product Management Certification: Why AIPMM’s 25 Years of Expertise Matter More Than...
Reclaiming Product Management: Why the Tech-Centric Approach Limits Innovation in Non-Tech Industries
As the Co-Founder of AIPMM The Association of International Product Marketing and Management, I...
Leveraging Cultural Anthropology and Strategic Product Management for Growth
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Profit Frontier: The Blockchain & Cryptocurrency Venture
The Conventional Realm: The traditional financial realm has long been the bedrock of global...
Startup Missteps in Customer Acquisition
Customer Acquisition Myths: What Startups Get Wrong and How to Fix It Beginning a startup journey...
Decentralizing Startup Culture: A Global Perspective
A New Dawn for Entrepreneurial Ventures: A Global Lens Silicon Valley has long been the poster...
A Guide to Effective Networking for Startup Founders
Why Networking Matters for Startups If you're in the startup world, you've probably heard the...
Business Anthropology and the Culture of Product Managers (2010)
A whitepaper I originally published for AIPMM August 8, 2010 The first section of this paper...
Part 4: The Art of Graceful Exit: An Anthropological Perspective
Part 4 of 4: The Art of Graceful Exit: An Anthropological Perspective on Product Decline and...
The Importance of Leadership in Startup Success
In the fast-paced and competitive world of startups, strong leadership isn't just valuable; it's...
Part 3 of 4 Product Maturity: An Anthropologist’s Guide
Part 3 Product Maturity: An Anthropologist’s Guide Of 4 Part Series: Product Life Cycle Mastery:...
Part 2 of 4 Beyond Introduction: Guiding Product Growth
Part 2 of 4 Beyond Introduction: Guiding Product Growth through Anthropological Insights Of 4 Part...
Part 1 of 4: Leveraging Product Anthropology in Dev & Launch
4 Part Series: Product Life Cycle Mastery: Through An Anthropological Lens Part 1 of 4: Leveraging...
4 Pt Series: Anthropological Insights in the Product Life Cycle
4 Part Series Summary Often when I meet new people, they are unaware of the concept and ways in...
Part 2: Cultural Influences on Dairy Packaging, Advertising…
Part 2: Cultural Influences on Dairy Packaging, Advertising, Product Management, and Innovation ...
Part 1 Cultural Role of Dairy: Reflections of a Product Anthro
Part 1- Dairy products' role within cultures and how culture affects dairy consumption patterns As...
A Journey with a Product Anthropologist
The Synergy of Anthropology and Products: A Journey with a Product Anthropologist As a...
The Perils of “Quiet Quitting”
In the workplace, employees are expected to give their best effort and perform to the best of...
Innovating During a Downturn
With over 20 years of working with companies across industries around the world, I have seen...
Product Manager’s Guide to Surviving Downsizing
As a product manager, you are responsible for driving the success of your products, but what...
Unlocking Multicultural Marketing for Business Growth
First Some Definitions... Culture Culture in marketing refers to the set of values, beliefs,...
Innovation for Brand Managers
Harnessing Innovation: How AIPMM Certified Brand Managers Can Take Their Strategies to the Next...
It’s Not a Chasm; It’s a Continuum
(Original publish date March 14, 2018) It’s Not a Chasm; It’s a Continuum A Deeper Look at Everett...
Leveraging GPT-3 for Marketers
Artificial intelligence (AI) has the potential to revolutionize the field of marketing by allowing...
How AI is Transforming the Role of Product Marketing Managers
Product marketing is a critical component of any company's success. Product marketing managers are...
The Diffusion of Innovations Theory for Product Managers
Unlocking the Potential of Diffusion of Innovations Theory for Product Management Success Product...
Why the AIPMM Certified Brand Mgr Course with Paula Gray?
Why Attend the AIPMM Certified Brand Manager CBM Course offered by Paula Gray, AIPMM Master...
Beginner’s Overview of Product Managers and Product Management
As the Co-Founder of the Association of International Product Marketing & Management (AIPMM)...
(Re)-Introducing Porter’s 5 Forces
There is little chance to avoid competition in the marketplace. Companies confident in their...
Leadership Skills for Entrepreneurs
As an entrepreneur, you’re likely to reach a turning point in your career. You start out relying...
Reduce Interview Stress With Tips from a Social Scientist
Interviews are stressful experiences. Even if you’re excited at the possibility of a new career...